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the team
Passionate about sports and living a dream of creating a different brand.
Thank you so much for your support!.
since 2016

One day while we were running one thought come to mind "I would like to go running with cool t-shirts." Original colors, out of the standard, optimal quality, a design that feels good ... That's why we decided that we should create a brand that could llive up to this promise and also stand for values ​​in which we believe. We have done this thinking of athletes like you, different people looking for something different.

Tiago Lemos 09-2019 1x1 HOOPOE.JPG

Hoopoe Running Apparel was founded in 2016 by a Portuguese based in Asturias. Tiago is passionate about marketing, sports, his family and a long time runner. With 2 marathons proudly finished and many more half marathons, always finishing closer to the last than the first, but at each finish he feels that unique satisfaction of fulfilment as if it were the first race of his life (yes, that feeling that only who runs knows what it is :) )


Victoria has been around the Basque Country, Castile and Madrid before returning to her native Asturias. She loves going out with friends, travelling and shopping. Not much of a runner, she prefers fabrics and labels... But of course, she’s a weekend jogger and a zumba fanatic. Besides that, ”doing pilates also sweat.”


Daniel is a Portuguese who currently lives in Madrid and despite taking his life doing other sports, after his first running race in 2006, he hasn't stopped… After 10k and some half marathons, the eternal challenge that he's missing is to finish a Marathon! He loves to travel and to contact with people that's why he's our commercial guy. If you’re curious about our Hoopoe Club, you will hear new news from him to.


Bernardo finished his first marathon in 2008 with Tiago in London. Such a long time ago!! Many years have gone by with no serious training but running the 42k again is still in his mind. Once you try the flavor of running a marathon it sticks with you forever…