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about us
The idea: "cool sports apparel".

Hoopoe Running Apparel was born from a very simple idea: "I would like to run with cool sportswear, which really represents me".

By saying "cool" we don't mean shirts with funny messages or inspiring quotes to show the world, although we must admit that we love it!

At Hoopoe we put all the creativity in our sportswear, for people like us who practice sports for pleasure and fun, with optimistic designs that bring a smile to your face. But we also create sportswear for those who value the quality of the details and search for products developed through increasingly responsible manufacturing.

Because being cool is on the outside, but above all it is on the inside. So we trust on unique designs, work on each detail and select perfect texture and grammage, incorporate textile technology, sublimation printing, manufacture in Spain and Portugal and invest in policies that improve our environmental impact.

"Different designs, designs for me"

Little foxes, lazy animals, mexican sugar skulls or scottish patterns. All part of the idea of bringing "cool technical clothing."
And when we think about cool clothes, it’s not necessarily black or fluorescent, it must have great quality and the brand represents values that matter to us.
Original, personal and inspiring designs for daring athletes both casual and professional, who like us value European manufacturing and committed brands. Designs that represent not only the passion for the sport, but also the runner.
textile technology
Don't wear anything

A Hoopoe is not a simple clothing that you wear to run... you can feel the difference since the very first moment. We investigate, test and select only technical fabrics sing the latest textile technologies. The result... clothing made to sweat and ensure maximum comfort, adapted fit to your physiognomy and soft and light endings to finish any race you propose without anything bothering you.
#sublimation always 

For clothing that need printing we always use textile sublimation, with sublimation you can print full color designs so that the ink adheres directly on the fabric maintaining breathability, avoiding the adhesions and friction typical of other printing techniques. Therefore we ensure an unbeatable finish.
# high performance fabrics:

The human body reacts to temperature, humidity or physical effort releasing energy. This energy is transformed into sweat that must be removed as quickly as possible to avoid sudden variations in body temperature. DryClim® manages to accelerate the elimination of sweat without chemicals and permanently, so we use this fabric in all our short sleeve T-shirts.

Fabrics made with DryClim® technology have two layers of different functionality:
- Inner layer: special micro fibres channel humidity towards the outside and allow a good level of breathability.
- Outer shell: micro fibres absorb the humidity which has been channelled from the inside, making it evaporate faster and allowing the skin to breathe.
The DryClim fabric is permanent and has no chemicals which improves breathability, keeps the body cool, prevents adhesions and provides maximum comfort achieving a fast drying.

Microfresh fabrics, developed with microfibers to improve comfort, facilitate rapid dispersion of sweat thanks to its structure and the type of fiber used. Our bandanas are made with Microfresh to improve breathability, keeping the body cool, dry and without adhesions, guaranteeing maximum comfort and providing a quick drying. The fabric contains micro polyester fibers, which quickly absorb and evaporate moisture, avoiding heat concentrations. We also, We include a thermal layer inside protecting runners in more challenging thermal circumstances.
#poliamide based yarns

While polyester is especially used in thermal garments, polyamide aims to offer more resistance and lightness to sportswear. Therefore, at Hoopoe we use polyamide yarns for our ultralight running socks.
Polyamides are considered as one of the most versatile technical
Polymers and offer greater durability to clothing:

-Anti Bacterial function
-High wear resistance
-Good deformation resistance
-High aging resistance
responsible manufacturing
we produce here

All our production process is carried out in Europe, mostly in Spain. The design and fabric of DryClim® technology are
Spanish, as well as all the production of our clothing, with the exception of our short-sleeved shirts, which are manufactured
in Portugal. Not only that, all our promotional material, such as the backpacks we send you with your purchase, are also
manufactured in Spain...
Our mindset is ”think global, act local" because manufacturing in Europe we’re able to:
Ensure the quality of our products
Guarantee responsible manufacturing standards
Know the manufacturers first hand and all the team
Ensure fair working conditions
Be more flexibles
Increase our response capacity
Be more sustainable
the team
Passionate about sports and living a dream of creating a different brand.
Thank you so much for your support!.
since 2016

One day while we were running one thought come to mind "I would like to go running with cool t-shirts." Original colors, out of the standard, optimal quality, a design that feels good ... That's why we decided that we should create a brand that could llive up to this promise and also stand for values ​​in which we believe. We have done this thinking of athletes like you, different people looking for something different.

Tiago Lemos 09-2019 1x1 HOOPOE.JPG

Hoopoe Running Apparel was founded in 2016 by a Portuguese based in Asturias. Tiago is passionate about marketing, sports, his family and a long time runner. With 2 marathons proudly finished and many more half marathons, always finishing closer to the last than the first, but at each finish he feels that unique satisfaction of fulfilment as if it were the first race of his life (yes, that feeling that only who runs knows what it is :) )


Victoria has been around the Basque Country, Castile and Madrid before returning to her native Asturias. She loves going out with friends, travelling and shopping. Not much of a runner, she prefers fabrics and labels... But of course, she’s a weekend jogger and a zumba fanatic. Besides that, ”doing pilates also sweat.”


Daniel is a Portuguese who currently lives in Madrid and despite taking his life doing other sports, after his first running race in 2006, he hasn't stopped… After 10k and some half marathons, the eternal challenge that he's missing is to finish a Marathon! He loves to travel and to contact with people that's why he's our commercial guy. If you’re curious about our Hoopoe Club, you will hear new news from him to.


Bernardo finished his first marathon in 2008 with Tiago in London. Such a long time ago!! Many years have gone by with no serious training but running the 42k again is still in his mind. Once you try the flavor of running a marathon it sticks with you forever…